iBulb promotes the use of flower bulbs, bulb flowers and ready-potted bulbs by means of worldwide PR activities and advertising campaigns. iBulb’s MediaFiler Media Archive gives the press and iBulb’s participants access to a large quantity of digital visual material.
The market segments for which iBulb develops and implements activities are:
- Dry sales: flower bulbs purchased by consumers for use in gardens, and flower bulbs used in public spaces such as parks, roundabouts and roadside verges.
- Forcing: flower bulbs which are sold to professional growers in other countries, who use the bulbs for the production of bulb flowers and ready-potted bulbs. Another distinction can be made here between spring-flowering bulbs (tulips, daffodils, hyacinths, etc.) and summer-flowering bulbs (lilies, irises, calla lilies, gladioli, etc.).